Rare Breed Coffee targets the 24–50-year-old demographic navigating life’s busiest chapters. Our mission is to awaken the weary, empowering them to tackle the day on their own terms—because why settle for common when rare is an option?

Bold Flavor, Unforgettable Experience Crafted for connoisseurs and everyday drinkers alike, Rare Breed delivers exceptional organic coffee. This isn’t just another blend; it is a punchy, stand-out taste that defies the bland.

Packaging That Defies the Landfill: Commitment to the planet is as strong as the roast. Each tin is 100% recyclable or upcyclable, ensuring premium coffee doesn't come at the cost of the environment.

Unmistakable Design: In a sea of generic bags, Rare Breed’s bold packaging demands attention. These tins are built to be conversation starters, not trash.

The Modern Home Barista: Positioned for the Millennial and Gen Z home-brewing movement, Rare Breed offers the quality and circular ethos demanded by today’s daily coffee rituals.

Demographics: The brand speaks directly to the busy, high-performance shopper (ages 24–50) who demands a "rare" experience that fuels their demanding lifestyle.

Fusion Roasting: Our technique that combines intentional pre-roast blending with precise roast development to enhance terroir, natural sweetness, and balance. The result is an exceptionally smooth coffee that can be enjoyed black, without milk or sugar—making it an appealing choice for GLP-1 users seeking to avoid added sugars and empty calories while maintaining their daily coffee ritual.

Sell Sheets

We have several coffee collections, three of which are available for CPG. Although most of our coffee are available for retail, these are our best sellers.

(Click the links to open the sell sheets for reach coffee collection.)

Core Coffee Sell Sheet: Our best-selling core coffees are certified organic (except decaf) and roasted for year-round flavor consistency across a diverse range of profiles. To ensure label clarity, specific single-origin details are accessible via the QR code rather than printed on the bag.

Seasonal Coffee Sell Sheet: Capturing the perfect flavor and vibe of every time of year, we offer four rotating releases: Sleigher, Sweater Monster, Son of a Beach, and Flannel Fever.

These are "project coffees"—meaning while the creative labels and signature tasting notes remain identical year after year, the specific component beans change annually so we can always source the freshest, highest-quality harvests to match the profile.

Functional Coffee Sell Sheet: Our Functional Coffee Collection bridges the gap between great taste and wellness, targeting brain health, gut health, and GLP-1 support. Our first release, Brain Waves, features a nootropic stack designed for cognitive health and focused energy—all wrapped up in a satisfying, coffee-forward blend.

Contact

sales@rarebreedcoffee.com